Comunidad Escena:
An open space for the performing arts community
Symbolizing and materializing a network of affection and mutual care in the performing arts as an expanded territory is the main objective of this new visual and verbal universe. An identity capable of communicating the essence of a strong and cohesive community in a versatile way. We have created an open brand that nurtures, protects, and embraces.
An inspirational space, both physical and digital
The performing arts community is presented as a complex and fragile ecosystem, in which each of its professionals is necessary and irreplaceable. That is why the project seeks to make visible all the agents that make it up and raise awareness in society about their importance. To this end, and in practical terms, (ComunidadEscena) promotes the participation and interaction of its members, turning the project’s website and social networks into an inspirational space as an open forum that allows not only to geolocate its members, but also to establish new networks of dialogue and creation.
(ComunidadEscena) has no commercial purposes, and its main objective is to seek the union and cohesion of a fragmented territory of agents, jointly generating the foundations for developing a shared roadmap.
Creative concept and branding project by LUGADERO
JAVIER MARTÍNEZ
MARTA MORERA
BEATRIZ PAVÓN
Un proyecto impulsado por Guillermo Weickert y El Mandaito Producciones en complicidad con Lugadero, Kreativa Visual y desarrollo/diseño web de Antaletech.
