LAND: A connected territory.
LAND represents a fusion of concepts that encapsulates the essence of this ambitious initiative and symbolizes a connected territory in the digital age, where geographical borders blur, and possibilities are limitless.
LAND embodies the vision of transforming Andalusia (AND) into an epicenter of the audiovisual and digital content industry, not only nationally but also internationally. LAND evokes the idea of a territory in constant evolution and transformation, where creativity, technology, and public-private collaboration come together to drive innovative business projects.
LAND represents a fertile space where leading Andalusian companies in the audiovisual industry join in a complete value chain, encompassing everything from production to distribution of audiovisual products and content. This name also reflects the cluster’s mission, which is to boost a strategic sector and prepare it for future opportunities. LAND highlights the idea of a constantly expanding digital territory, where the sector’s capabilities are strengthened, and investments are attracted, all through a governance formula based on public-private collaboration. LAND inspires a sense of belonging and community, where all stakeholders come together to create a new horizon for the audiovisual and digital content industry in Andalusia.
LUGADERO TEAM
JAVIER MARTÍNEZ
MARTA MORERA
Motion graphics
Ricardo Márquez
Video
Onfilms producciones
In collaboration with
Ideario Marketing
