OFFF FESTIVAL AT ARTILLERÍA SEVILLA (2022 & 2023 EDITIONS)

For the lighting installation of OFFF, we would collaborate with students from the School of Art of Seville and CEADE to revive the original ability to explore and remember that creativity stems from curiosity. Understanding that limitations are actually incentives to explore new possibilities, step out of our comfort zone, and open our minds to new spaces.

Considering the economic and conceptual characteristics outlined by OFFF Sevilla, we would develop graphic and spatial strategies to address event signage and brand experience in such a unique context for attendees.

Thus, within one of the city’s most prominent cultural spaces, the Royal Artillery Factory of Seville, these actions based on discovery and exploration would seek the involvement of attendees through participatory “architectures.”

By reading the space’s clues and utilizing materials sincerely, akin to event scenery, and through the subversive use of industrial elements like construction barriers, concrete blocks, traffic signage panels, lighting, and neon signs, we would propose a journey through the space to be surprised by a luminous universe capable of bathing, occupying, and organizing the various areas where activities would take place.

In this process, light, in its immaterial spectrum, diffuses in all directions and takes on an expansive role, revaluing classical visual communication capabilities, approaching the limits of time, matter, and space, and assigning new meaning to a reference of the city’s industrial heritage.