The NONINÁ Project

The NONINÁ Project:
Andalusia by Generation Z

The NONINÁ Project is an audiovisual odyssey that unravels the vibrant and authentic essence of Generation Z and their adventures through the magical lands of Andalusia. This project, born from the collaboration between Grupo ADM and Agencia de Genyas, is not merely a series; it is an emotional canvas that paints the most genuine experiences of contemporary youth in southern Spain.

At the heart of each episode beats the Andalusian expression “No ni ná,” a linguistic gem that encapsulates the unrestrained freshness and boundless joy of living. “No ni ná” thus becomes the mantra guiding these intrepid content creators as they explore the eight Andalusian provinces.

To create the visual identity of The NONINÁ Project, we have employed iconography for each province and experience. Similarly, drawing from appropriationism inherent to this generation, we have crafted all the graphic elements of the project.

The blend of vibrant and acid colours introduces us, as creators, to the same fonts found in the streets of Andalusia, merged with digital and avant-garde aesthetics, maintaining a distinctive and unique style for the project.

NONINÁ is a multi-platform project driven by the Consejería de Turismo (Junta de Andalucía), as part of the Andalusian Crush strategy, aimed at a young audience, in which more than 20 content creators explore Andalusia over 8 episodes.

The NONINÁ Project is not just a window into the life of Generation Z; it’s a bridge between generations and cultures. Through the authentic stories of these young people, NONINÁ weaves a tapestry celebrating the cultural diversity, unique gastronomy, and natural beauty of Andalusia. The series highlights the most influential content creators of the moment, who not only capture the essence of our land but also act as masterful narrators of their own lives.