¡Viva la plaza! (Long Live the Square!) is both a slogan and an exaltation of the public space par excellence, and a call to action to enhance a place as popular as the Market of Supplies.

The challenge is to redefine the Market as a place that is no longer exclusively dedicated to the buying and selling of fresh food, but as a space of knowledge and encounter. In an era where food can be accessed without being physically present where it is distributed, it is the contact between customers and vendors, neighbors and visitors, suppliers and products, and the spontaneous connection between them that will make the Market a fundamental part of the social development of public life. In the age of the ‘instant city’ and accelerated communication, the transformation of the current Market of Supplies should give rise to a decelerated space, where responsible consumption and support for local commerce turn it into an urban oasis, a place of meeting and refuge, for a Villanueva de la Serena in progress.